PARS CREPE CO
STRATEGIC DIRECTION

Pars Crepe is expected to remain the leading player in tissue and hygiene in the forecast period. The company is expected to continue to benefit from its wide distribution, strong consumer trust in its product quality and affordable prices. The company will also benefit from consumers shifting away from economy imports in retail hygiene, due to growing dissatisfaction with the quality of these products. The company will continue to face strong price competition in retail tissue but will benefit from strong loyalty among many consumers thanks to its attractive designs in boxed facial tissues and toilet paper. The company is also expected to continue to benefit from strong new product development in the forecast period, with new products likely to mimic the value-added benefits offered by global brands while offering affordable prices.