BMI View: Homegrown devices have greater potential than international products in Iran, owing to international sanctions that prevent many companies from selling products in the country. We believe the outlook for 2015 will continue to reflect these restrictions although the growing availability of 3G will boost demand for smartphones. Iran's large population offers considerable growth potential and opportunities for companies looking to expand. However, the government's continued interference with internet services and content and its attempt to establish a 'national internet' will limit appetite for computers and broadband services, although many Iranians may well remain unaware of the differences.
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