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BEHNOUSH IRAN CO
STRATEGIC DIRECTION
- Behnoush Iran Co aims to strengthen its leadership in non-alcoholic beer, a position which has been challenged by newcomers such as Arpanoosh Co. The company is seeking to improve the quality and packaging of its products as well as launch new and attractive flavours in order to maintain its leadership. Improving distribution will also be a key priority for the company so as to ensure the widespread availability of its products.

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