گزارش یورو مانیتور گزارش تحلیلی صنعت سیگار در ایران- 2014
CIGARETTES IN IRAN
HEADLINES
- Cigarettes increases in volume by 7% in 2013, rising to 50 billion sticks as current value sales decline by 4% to IRR50.5 trillion.
- After the sudden rise in the average unit price of cigarettes in 2012, the average unit price of cigarettes declines in current terms by 11% during 2013.
- Ultra low tar cigarettes posts the highest volume growth in 2013, rising by 61%.
- Iranian Tobacco Company maintains its leading position in cigarettes in 2013 with a volume share of 57%, with British American Tobacco Pars in distant second position.
- Strict legislation is unable to hinder growth in cigarettes due to inadequate enforcement.
- Cigarettes is set to increase in volume at a CAGR of 3% over the forecast period

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