BMI View: The easing of sanctions has increased optimism about the medium-term prospects of Iran's consumer electronics market through an increase in international vendor competition and an improved economic outlook. The breakthrough in international relations has however coincided with a steep decline in the oil price, and some bottlenecks to market development still exist - for instance, very high tariffs on the import of finished devices and a large informal devices market. Nonetheless, we expect the Iranian consumer electronics devices market will move to a higher growth trajectory, particularly from 2017, as rising incomes and increased supply of devices see vendors tap low device penetration rates in key categories such as notebooks, tablets and smartphones. Our core scenario is for a CAGR of 5.8% over 2016-2020 to a value of USD10.1bn in 2020
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